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A Cali trend

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Photo by Jared Rice on Unsplash

A new cannabis movement called Cali sober started in the heart of California about three months ago and is now winning over millennials and Gen Zs across the internet. Is this the first time you’re heard about the movement? Cali sober encourages people to live healthily by ditching alcohol and other intoxicants harmful to human health. Instead, people can have a balanced relationship and unwind with cannabis and psychedelics.

Cannabis leaders are behind the movement. They and many cannabis fans are also observing Dry January, a challenge to shun alcohol throughout the month. What’s impressive about this challenge is that it sets people on the path to healthy living while also popularizing an emerging industry producing non-alcoholic spirits and beers.

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