My Adidas In 1986, the rap group Run DMC released a song called My Adidas, in a modern twist of the saying: don’t judge a book by it’s cover. It also gained them a million endorsement. Tap the link and stroll down memory lane.
Adidas has now created a new program called Choose to Give Back, in collaboration with online resale store thredUP, to help extend the life cycle of sports performance & lifestyle apparel and footwear. Leveraging thredUP’s Resale-as-a-Service® (RaaS®) platform and expertise, the program will invite consumers to send used products from any brand back to Adidas via the Adidas Creator’s Club app for reuse and resale. It plans to introduce the program to online and in stores in 2022.
