Sunday, March 3, 2024


Sneaker company backed by the FED

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Run On recycled shoes! What? FED is tennis GOAT, Roger Federer, who has partnered with On, a Swiss athletic shoe and performance sportswear company, since 2019. This summer, On will release its first-ever fully recyclable sneakers called Cloudneo, available only to Cyclone subscribers on the brand’s website.

Subscribers can ask for new Cloudneos every six months to exchange used ones, which On will recycle into new products. Cloudneo are made from castor beans, the same plant that castor oil comes from. On plans to also launch other sustainable and fully recyclable products soon, so stay tuned!

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