Wednesday, May 22, 2024


Yoga Brand Leans Into Crypto

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Photo by Sonnie Hiles on Unsplash

Alo Yoga, a U.S. fashion and wellness brand, launched into Web3 earlier this year and brought mindfulness and digital fashion to the metaverse. The company will start accepting crypto payments on its e-commerce site too. On June 22, Alo Yoga announced that its employees can now choose to have their wages paid to them in crypto.

In a press statement, the CEO said, “We always want to be ahead of the curve. Activating in the metaverse was that first step for us. Enabling crypto payments take it even further, introducing a real-world connection to Web3, something we find more and more of our customers are interested in.” The brand is also unveiling an NFT collection ahead of New York Fashion Week in September, along with a corresponding apparel line.

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