Photo by Romario Roges on Unsplash
Written by us.boohoo.com
Source: Google Trends
With Valentine’s Day quickly approaching, now is the perfect time to plan your outfit and make your date night extra special, whether you’re with your hot date or your best friends.
Fashion experts at Boohoo have analyzed Google data to reveal the hottest fashion trends to follow this Valentine’s and Galentine’s Day and how to style them for this love-filled occasion.
Feel the love and make a statement with heart print
To fully embrace Valentine’s Day, incorporate heart prints and patterns into your look to make a statement while you celebrate with your date or best friends. To steal the show, wear an oversized heart print dress that complements your personal style or is a step outside of your comfort zone on this special night. This look is clearly a popular choice among fashionistas this season, with US Google searches for ‘heart dress’ soaring by 113% in the last 90 days. Pair the dress with simple heels for an elegant touch or opt for chunky boots for a more relaxed look.
Exude romance and passion in this season’s hottest color: red
From scarlet to cherry hues, be bold this Valentine’s Day to showcase your romantic and most confident side with your hot date. If heart print isn’t your style, try a textured dress in this color of love, such as a red lace dress or a flowing red maxi dress. Red has been the hottest color since last year and the trend isn’t going anywhere, with US Google searches for ‘red dress’ surging by 62% in the last 90 days.
To add even more allure to your Valentine’s ensemble, try matching your lipstick or lip gloss to the shade of red of your dress. Don’t forget to reapply your chosen color in between eating and drinking to ensure that you’re camera ready for those Valentine’s Day picture-perfect moments.
Channel fun and flirty energy on your date with frills
Texture has been a hot trend through 2023 and is continuing this year with fashion enthusiasts experimenting with lace, layering, and mesh. In particular, ‘frilly tops’ are in right now, with worldwide Google searches increasing by a significant 64% in the past 30 days. Pair a textured piece with equally bold jewelry to feel your most confident and fun self on Valentine’s Day. Alternatively, balance the frills with dainty gold or silver jewelry to focus all attention on the flirty textured attire.
Elevate your Valentine’s Day look with the perfect heels
You’ll be feeling red carpet-ready if you complete your Valentine’s Day date night look with the perfect pair of heels. To complement your dress or to glam up a more casual Valentine’s outfit, low or high heels with a bow detail are the hottest option, especially if the bow is sparkly. With Google searches for ‘bow heels’ increasing by 38% in the last 12 months in the US, be sure to not miss out on this trend.
Alternatively, try a pair of block heels to coordinate with your outfit; worldwide Google searches for ‘baby pink heels’ have exploded by 78% in the last 30 days, giving you the perfect opportunity to add a soft and more subtle touch to your look, whilst also looking fabulous. In contrast, if you want your shoes to make a statement in your look, try a stand-out heel, such as ‘hot pink heels’, since their Google search volume has soared by 358% in the past 30 days in the US.
Look stylish but feel comfortable in this season’s trendiest loungewear
What could be more adorable than matching pajamas with your date or your best friends on Valentine’s Day? After your romantic date or cozy date night in, the perfect way to round off this special day is to wear some red, pink, or heart-print pajamas that match whoever you’re with. In the US, ‘heart pajamas’ have skyrocketed by 349% in worldwide Google searches in the last 12 months, signifying the popularity of this Valentine’s Day trend. Don’t forget to take pictures in your matching loungewear to celebrate your love and remember this love-filled day.
A spokesperson from Boohoo has commented: “Whoever you’re celebrating Valentine’s Day with this year, the occasion provides the perfect opportunity to dress up confidently and stylishly.”
“Analyzing Google Data to identify this season’s hottest trends means that you can feel the love in style this year with your hot date or best friends. This guide can offer inspiration to express love and self-love through different clothing pieces to make this Valentine’s Day a special day.”
