Halloween is a celebration observed in many countries on October 31, the eve of the Western Christian feast of All Saints’ Day. It begins the observance of All Hallow’s Eve, the liturgical year dedicated to remembering the dead, including saints (hallows), martyrs, and all the faithful departed.
As a secular holiday, a survey of 1,000 Gen Z and 1,000 millennials who celebrate Halloween revealed that between the scares and the snacks, 42% of Gen Zers take these parties “very seriously,” compared to 34% of millennials.
Conducted by OnePoll on behalf of HI-CHEW, results also revealed that respondents are hoping to snack on fruity (61%), chewy (59%) and chocolatey candy (57%) the most. Respondents are also hoping to snack on themed treats like “bloody” fruit punch (60%) or candy apples (54%).