Several times last year, Google gave us reasons to stop using its browser. For example, it sells our personal data to third parties who then track us to manipulate our buying choices and more. Google claimed that it will block cookies in Chrome by 2023 and that it would introduce the Federated Learning of Cohorts (FLoC), which will allow only Google to track users’ browsing history and classify users according to their interests. However, advertisers will have access to users’ browsing history. Nice try, Google to have your cake and eat it too. Most users and privacy experts, including advertisers, criticized the tool.
Google now wants to introduce Topics, a tool that will enable Chrome to access your browsing activity and discover five topics you engage with, which it will sell to third-party websites for targeted advertising. There are other search engines available that do not track us: DuckDuckGo, Safari, Brave Opera, Firefox, and Edge to name a few.