Cannabis and hemp brands are aligned in many ways with elite athletes. Foremost, many professional athletes use cannabis to relax their bodies after grueling workouts. Some enjoy being “elevated” while training and even during performances, like UFC superstar Nick Diaz, jiu-jitsu’s High Rollerz tournament in Vegas, ultra-runner Avery Collins, and the greatest Olympiad ever (with 28 gold medals) Michael Phelps, just to name a few of a very long list.
With cannabis prohibition being canceled in more and more states, the roster of pro athletes endorsing hemp and cannabis products is growing rapidly. This is only the beginning of a promising future.
Ever heard of Biosteel? It’s a sports nutrition and hydration “ready to drink” line of beverages, and Canopy Growth owns the majority of the brand. It’s the official sports drink of two NBA teams already, and soon they will add CBD as an ingredient. Canopy is owned by Constellation and they will be leveraging their huge beer distribution network to circulate their CBD infused drinks.
Guess what comes next? That’s right, low doses of THC infused in drinks to crush the beer and alcohol markets
