Friday, March 24, 2023


New Experience Helps Fans Discover Digital Fashion Identity

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H&M announced the launch of the H&M Loooptopia Experience on Roblox. H&M Loooptopia is an immersive experience on Roblox that lets players experiment with materials and patterns in a playful way, creating the next virtual garment and wardrobe for their avatar. Partnering with metaverse studio Dubit, H&M’s new interactive online experience also puts circular actions at the heart of the fun.

The H&M Loooptopia Experience on Roblox is an immersive 3D experience filled with social interaction, engaging environments, mini-games, styling sessions, alternate worlds, events, and more.  It allows users to experiment with their digital identity and learn about fashion and circularity in a fun, creative, and playful environment on the Roblox platform that’s connecting millions of people through immersive shared experiences, all while encouraging creativity and self-expression.

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