Photo by DESIGNECOLOGIST on Unsplash
Written by Dom DiFurio | Stacker
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American consumers are still spending on home and garden materials online—even as they’ve pulled back over the past year on purchases of clothing, recreational goods, and vehicles, according to a Stacker analysis of Census Bureau data.
The analysis looked at online retail categories that benefited from increased spending during the pandemic years. In 2020, the pandemic provided a shot in the arm to e-commerce sales as retailers closed stores and laid off staff.
With nowhere to go, shoppers headed online to purchase things like workout equipment, home goods, pajamas, and athleisure clothing. Those categories all saw a boom in demand through 2021 as consumers spent stimulus check-bolstered incomes, improving their homes while spending more time there.
