Friday, December 1, 2023


Oral Care Done Sustainably

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Mintly is a planet-positive oral wellness company looking to reinvigorate oral care routines everywhere. The brand blends effective ingredients proven to promote oral health with clean formulas and sustainable packaging and practices.

Built with the goal of making oral wellness something to smile about, Mintly’s offerings aim to reduce the use of single-use plastic in the oral care industry while bringing excitement to the category. In addition to being travel friendly, compact, convenient, and packaged sustainably, all Mintly products are vegan and cruelty-free and free from sulfates, parabens, preservatives, and artificial colors and sweeteners.

After spending years working in the consumer products world, founder Katie Omstead became super familiar with the sustainability challenges plaguing personal care, with oral care standing out as a category lagging behind in eco-friendliness and innovation. Non-recyclable tubes! Plastic packaging is everywhere! Old-school branding! She dove deep into the oral wellness category and realized there was not only an opportunity to clean up the ingredients and make more earth-friendly packaging but also to incorporate proven ingredients like fluoride and clinically-backed probiotics into modern formats to make oral care that is good for you, your body, and the biosphere. Thus, Mintly was born with the goal to create oral wellness options that are equal parts effective, impactful, and exciting.

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