No more dealer mark-ups allowed! Ford is looking to resolve part of its customers’ pain points. During Bernstein’s Annual Strategic Decisions Conference which was streamed online, Ford CEO Jim Farley said the company would sell EVs online only at fixed prices while using selected dealerships to deliver EVs to customers. The Ford website says:
You’re in the Driver’s Seat
We understand buying a new vehicle is a big decision, and we want you to feel great about it every step of the way. You can complete as much or as little of the buying process online as you like with your preferred dealer. Need more help? You can submit your progress to your dealer at any point.